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Address finder: For Turkeys
Dec 22 2011, 13:46 PM
The National Farmers Union (NFU) has used innovative nearest address locator software to urge Christmas shoppers to buy local, by providing online users with local turkey information based only on their postcode.
When it comes to buying a Christmas turkey, many would agree that it is important to buy local. However, convenience dictates that this is easier said than done. Most people are unsure of local producers, or indeed aware that one exists.
A new innovative application, called the 'turkey finder', hopes to solve these problems by providing a database of 340 UK producers that can be found from an address search. Using a postcode, the user can also find information on different breeds and the importance of buying local, as well as recipe ideas and tips for choosing and carving a turkey for Christmas.
Michael Bailey, a seasonal turkey producer and vice-chairman of the NFU poultry board representing turkeys, said: "Nothing beats a locally reared bird to treat your family. This website gives the shopper a chance to support British produce, help the local economy and guarantee a product with a fantastic taste.
"You can also speak to the farmer who reared the turkey that will end up as the centrepiece of your Christmas dinner. There are hundreds of producers to choose from and all budgets are catered for."
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