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Companies offered advice on 'making changes stick'

Dec 21 2009, 10:26 AM

Organisations have been offered some tips on how to ensure their 2010 data quality resolutions stick.

Writing for Data Quality Pro, Dylan Jones noted that businesses may be looking to improve their information handling techniques over the coming year and noted that once desirable habits have been identified, businesses must find ways to make those changes permanent.

"The key to commitment is going public. If you are going to improve a data quality habit then let the whole team know your aim and get others involved. Don't approach this half-hearted," he commented.

Mr Jones' other top tips include tracking progress, rewarding teams for sticking to a best practice and thinking positively.

Speaking recently to cambridgenetwork.co.uk, Bryn Davies, Director of InfoBlueprint, said many companies are keen to gather data about their customers, but treat the quality of it as a "secondary afterthought".

He added that in order to retain clients, businesses must make an effort to learn about them.

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