support
Send this page to a colleagueData quality news
Data quality could ensure the right people are targeted
Nov 25 2011, 10:01 AM
Data quality may be vital for companies hoping to target customers with direct mail marketing, both in terms of achieving the desired results and complying with the recently announced opt-out scheme.
According to Marketing Week, the Direct Marketing Association has sent out an email to its members asking them to "come together and show support for the sector when it comes under scrutiny".
The move followed a feature on the practice on BBC TV show That's Britain on Wednesday evening (November 23rd), discussing the impact such marketing can have on the environment.
It follows Why Hate Junk Mail? a Panorama feature that aired earlier this year, which accused companies of sending unwanted communications to a number of homes.
Data quality could have an important role to play for L'Oreal as Marketing Week recently reported that it is hoping to target so-called baby boomers - those born after World War Two - with its latest campaign. 
Related articles...
-
Getting to know your data
- Feb 27 2012, 16:23 PM Turn captured data into revenue
-
MDM is 'enhanced' by data quality best practices
- Feb 24 2012, 16:30 PM MDM level of success increased when data quality best practices adopted
-
Internet companies would be 'nuts' not to invest in Ireland
- Feb 22 2012, 16:33 PM Dublin becoming the capital of big data
For more data news, you can choose a category of your choice using the filter functionality on the right hand menu
