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Data quality news
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Businesses 'benefit from data quality improvements'
- Jul 30 2010, 13:40 PM The TDWI Checklist Report on Product Data Quality states that businesses can benefit from making improvements to their data quality.
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Poor data quality 'can cause PR disaster'
- Jul 30 2010, 13:38 PM Customer complaints due to data quality errors can harm the image of a brand, it has been claimed.
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Get creative 'and maximise effectiveness of direct mail'
- Jul 29 2010, 17:55 PM Direct mail should be made more creative in order to attract potential buyers, it has been said.
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Data quality 'enables better business decisions'
- Jul 29 2010, 17:54 PM Companies could benefit from checking that their data is of a high quality over quantity.
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Data quality 'determined by business usability'
- Jul 28 2010, 11:08 AM Companies have been urged not to let large volumes of data build up without evaluating its relevance and value.
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Online marketing 'enables businesses to target right people'
- Jul 23 2010, 12:00 PM People watching linear TV are exposed to hundreds of messages that are not relevant to them, it has been claimed.
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Organisations 'should develop a data quality culture'
- Jul 22 2010, 10:29 AM Companies that embrace data quality management will be able to deal with issues more effectively when they arise, it has been suggested.
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Online advertising 'provides strong return on investment'
- Jun 30 2010, 11:40 AM Online advertising is proving increasingly popular, it has been claimed.
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Improve data quality and 'boost ROI'
- Jun 30 2010, 11:40 AM Marketers can boost ROI by improving the quality of their customer data, it has been suggested.
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Demand for cloud computing solutions 'on the rise'
- Jun 30 2010, 11:38 AM An increasing number of businesses are using cloud-based solutions, it has been claimed.
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