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Holiday resort sorts out its data quality with QAS Pro
Sep 3 2008, 10:26 AM
A holiday resort island in Australia's Great Barrier Reef has been extolling the virtues of using data quality software to improve efficiency, according to Australian IT.
Hamilton Island suffered from poor data quality until two years ago, when bosses decided to invest in the software and approached QAS in Australia.
Since then, it has seen the accuracy of its address data improve, in turn helping the marketing department to perform more efficiently.
Hamilton Island business intelligence chief Nathan Bowen said that direct marketing campaigns were now benefiting from a data accuracy rate of more than 97 per cent.
"The biggest improvement is in the area of duplicate profiles," he explained to Australian IT.
"You can use it to merge profiles on check-in and check-out or at the registration point.
"As a result, we're not having three or four profiles for guests."
The resort opted to deploy QAS Pro software to verify the addresses against a database of Australian postal information.
A similar software package is available to Irish businesses, which can use it to verify Irish postal data.
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