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Irish direct marketing sector scrutinised
Aug 10 2007, 10:36 AM
The direct marketing industry in Ireland has been scrutinised by analysts Research and Markets to provide a profile of the sector.
The research provides explanations on the dynamic market and delivers the main trends in the market at present, enabling direct marketers to consider how to stay ahead in the field.
One important area in which direct marketers can help to improve the success of their business is to improve the standard of their data quality initiatives.
By carrying out data quality assessments businesses can gain a better understanding of their own data and begin to improve that information to avoid sending out information to incorrect or old addresses.
By improving data quality, direct mail can be delivered to the right addresses, not only helping to increase returns on investment but also reducing the risk of alienating people from a company by sending them information addressed to the wrong person.
To find out how QAS can help you with your data issues visit – www.qas.ie
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