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Marketing 'has come a long way in recent years'
Jun 1 2010, 11:50 AM
Marketing has come a long way in recent years and organisations now have the ability to make it much more relevant for their consumers.
This is according to Jon Maddison, UK Country Director at Epsilon, who noted that marketers can make their email content more dynamic and ensure that it is properly aimed at the recipient.
"There's sufficient data, typically with a lot of the other channels' data that our clients have as well, to be able to target a message really effectively for each recipient individually," he commented.
Mr Maddison added that there are fewer deliverability problems now than there were in the past.
Writing recently for Entrepreneur, Gail Goodman, Chief Executive of Constant Contact, suggested that it pays for businesses to take an integrated approach when it comes to marketing.
She noted that in order to increase their audience, organisations should combine social media and email.
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