support
Send this page to a colleagueData quality news
Travis Perkins 'to improve data quality'
Mar 5 2010, 13:26 PM
Builder's merchant Travis Perkins is set to improve its product database, it has been revealed.
According to Computerworlduk.com, the company has signed a three-year deal with DataFlux and will use dfPower Studio technology to standardise descriptions and make the search process more efficient.
Sean Sinclair, Group Head of Data Development at the company, commented: "The problem we have is that different manufacturers of similar products use different terminology. All the different words used make it difficult to find a product."
It is likely to take between 12 and 18 months to standardise formats and descriptions, he added.
The company currently has approximately 240,000 product lines on its database.
Writing earlier this month for his OCDQ blog, Jim Harris noted that data quality is "vitally important" and has a huge bearing on whether an organisation is successful or not.
He noted that many businesses fail to realise its importance.
Find out about our contact data management solutions
Related articles...
-
Businesses 'benefit from data quality improvements'
- Jul 30 2010, 13:40 PM The TDWI Checklist Report on Product Data Quality states that businesses can benefit from making improvements to their data quality.
-
Poor data quality 'can cause PR disaster'
- Jul 30 2010, 13:38 PM Customer complaints due to data quality errors can harm the image of a brand, it has been claimed.
-
Get creative 'and maximise effectiveness of direct mail'
- Jul 29 2010, 17:55 PM Direct mail should be made more creative in order to attract potential buyers, it has been said.
For more news, you can also click on the category of your choice in the right hand menu.
