Contact data management -- QAS Online Glossary

Definition :
Contact Data Management (CDM) summarises the holistic strategy towards managing your contact data.

Ensuring that you develop and maintain a contact or customer data strategy will enable you to differentiate your business in today's competitive environment, whilst also allowing you to provide an improved level of customer service.

Related information

• Visit our UK-specific Contact Data Management page, which breaks down all areas of the successful data strategy model.