Customer data integration -- QAS Online Glossary

Definition :
Customer Data Integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing.

Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information available.

Customer data can have many attributes and contain several levels of information. For example, for any one customer, you may hold details for their name, address, phone number, mobile number etc. While this information can change constantly due to data erosion or data entry mistakes, most businesses can now hold or store their data in several different places, departments and even locations.

Building an effective Contact Data Management (CDM) strategy is crucial to improve relations with customers as well as your internal processes.

Experian QAS wide range of products and services can help you build an effective CDM strategy in a climate where it is vital to enhance every area of your business.

Related information:

• Read how you can successfully implement a contact data management strategy to achieve Customer Data Integration, on our UK hosted page.
• To develop your existing customer/contact data strategy, read how Experian QAS can supply a tailored Data Governance Audit, which can explore your data processes and strategies.