Customer data management -- QAS Online Glossary

Definition :
Customer Data Management describes the strategy towards managing you customer data. Similar to Contact Data Management (or CDM), it encapsulates how organisations look after the data they have on their customers.

Customer data management can also be referred to as Customer Knowledge Management, as ensuring that you have a clear data strategy in place will enable you to hold vital and competitive knowledge on your customers, throughout various areas of your organisation.

it can be used in context to describe 'Customer data management solutions' or referred to as Customer Information Management.

Affective customer data management strategies can help you implement risk adjusted customer relationship building and review. You can also evaluate the impact of unreliable and inaccurate data on your processes.

Need Customer Data Management solutions or help with efficient implementation of customer data strategies? Experian QAS encompasses this Customer data management strategy with our Contact data management solutions and services.

Related information

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