supportSingle customer view Definition
Definition
:
Accurate data means that you can gain a better
picture or understanding of customers through a 'single customer
view'.
Whatever industry you are in, due to the complexity of all relationships you have with your customer base, achieving a single customer view is imperative. Organisations will often hold multiple records for one same contact. This can be due to the multiple touch points that your customers face when dealing with your organisation. Be it collecting data online, face to face or over the phone in call centres, you will need to identify where duplicates exist, and clean your data records.
Related information:
- Read about our data capture and cleaning products
