Data quality research

Data quality research - Relevant market research for you

Over time Experian QAS have completed market research to find out how organisations deal with contact data quality, challenges they face and how they overcome these.

You can read these below.

2006 Research

Data quality research	Download
Compliance in your language - Using electronic contact details for marketing
Compliance in your language - the Data Protection Act explained
Data governance guide - what, where and how
Realising the benefits of going green, an Experian QAS green paper
Data advice for the modern marketer

Contact data management: the wise investor. An Experian whitepaper
Global research - Getting investment for your data quality
The Insight Report, Quarter 4, 2009 - the recession and its impact.
The aftershock of the recession: preparing for the impact on the public sector
The Insight Report, Quarter 2 2009 - Getting the bounce back into the economy	The Insight Report
The Insight Report, Q2
The Insight Report, Quarter 1 2009 - Could perception be helping to drive down the economy?	The Insight Report
How to achieve ROI - Top tips - 2009
Data quality can seem like a daunting task, but it's really all about having the right people, processes and technology in place. These 10 simple steps will help you focus your efforts and build an action plan of how to approach this massive challenge.
Analysis from Experian shows that perception is playing its part in fuelling the current economic situation.
10 Top Tips for Data Management - 2008
International Data Quality Research 2006 - Part 2 - November 2006
Communicating with businesses is a bigger challenge than ever. If you are marketing to businesses, providing services to businesses and invoicing businesses the quality of the contact data you hold must be of a high standard. This research paper addresses how business information for prospects and customers is collected, cleaned and used across 8 countries. "Meeting the Challenge of Data Management" also covers how companies suppress records who cannot or will not responds, and at productivity implications of preparing data for usage when it is not in very good shape.
International Data Quality Research 2006 - Part 1 - September 2006
Does your organisation even know how much mail you send out each year? Many businesses do not track mail sent, or report on mail returned. The implication of this is that they cannot calculate campaign response rates or the cost of returns with any confidence. This report shows these costs are likely to be considerably larger than organisations think. "The hidden costs of poor data management" reveals the not only the obvious costs of poor data, but the hidden costs - the impact to your brand of incorrectly addressed mail and the environmental impact of waste. Read this to see how you measure up.

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Data quality research

Compliance in your language - Using electronic contact details for marketing

Compliance in your language - the Data Protection Act explained

Data governance guide - what, where and how

Realising the benefits of going green, an Experian QAS green paper

Data advice for the modern marketer

Contact data management: the wise investor. An Experian whitepaper

The Insight Report, Quarter 4, 2009 - the recession and its impact.

The Insight Report, Quarter 2 2009 - Getting the bounce back into the economy

The Insight Report, Quarter 1 2009 - Could perception be helping to drive down the economy?

How to achieve ROI - Top tips - 2009

10 Top Tips for Data Management - 2008

International Data Quality Research 2006 - Part 2 - November 2006

International Data Quality Research 2006 - Part 1 - September 2006