“We need accurate data to fulfil our operational objectives of maximising donor revenue. QAS Batch from Experian QAS helps us do this. It is easy to use, throughput is quick and it ultimately improves our data quality.”
Situation
Comic Relief requires data validation for donations and data suppression to keep track on supporters. Data quality is also essential to maximise its Gift Aid contribution from the Inland Revenue.
Solution
Up until 2004, validating addresses was a manual one. Now, data cleansing is fully automated with QAS Batch.
Results
Verify address details has enabled Comic Relief to maximise the amount of money it can raise through Gift Aid donations.
Comic Relief
Comic Relief is one of the UK’s best known charities, with a mission to end poverty and social injustice. Comic Relief was launched live on BBC1 on Christmas Day 1985 in response to the African famine. It staged its first Red Nose Day in 1988, and raised more than £15 million.
Since 1985 the charity has raised over £400 million, and each year, in addition to many other charitable activities, it stages one flagship money-raising event, alternating between Red Nose Day and Sport Relief.
Situation
With over three million supporters, Comic Relief has several key reasons to invest in data quality. It requires a valid address for every donor in order to mail out fundraising kits and marketing material for continued support. It requires data suppression to keep track of supporters who move house so it can safeguard its donations. And data quality is essential to maximise its Gift Aid contribution from the Inland Revenue.
Liz Curry, Comic Relief CRM Manager, explains, “Our promise is that for every single pound raised directly by the public, a pound goes to help people affected by poverty and social injustice to transform their lives. We are able to keep this promise because the costs of running Comic Relief are met in cash or in kind from all kinds of other sources including Government, corporate donors and individual suppliers as well as through the interest generated on our funds and through Gift Aid.”
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