Geodemographic data

Trying to understand the different characteristics of customers and prospects is a common challenge experienced by organisations today. Without this valuable information it is difficult to produce targeted and cost-effective communications:

• Wasted spend on communicating with unprofitable customers and unlikely prospects
• Resource can be ploughed into hitting the wrong target markets
• A scatter gun approach is often adopted

Geodemographic data can be appended to your address data to allow you to profile, analyse and segment your customer and prospect data. MOSAIC data from Experian can be seamlessly added to addresses using QAS Pro or QAS Batch giving you a view of consumer lifestyles, socio-demographics and behaviours. This allows you to target your marketing effectively and respond to your customers effectively.

Benefits

The ability to accurately segment your database can deliver the following business benefits:

• Targeted and cost-effective communications delivering a higher ROI
• Identification of new opportunities or 'gaps'
• Delivery of relevant messages improving customer satisfaction and propensity to buy
• Achieve a higher customer retention rate
• Predictive buying behaviour analysis