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Smarter marketing with QAS for leisure, membership and travel

QAS for Leisure - Data integrity

For smarter marketing in the leisure industry, the information you hold on prospects and customers should be up to date and fit for purpose.

Read on below to see how managing your contact data can help achieve smarter marketing, customer profiling objectives and customer service.

Having confidence in your contact data

The products provided by Experian QAS will enable an effective Contact Data Management (CDM) strategy which can ensure that you collect, manage and maintain your customer details correctly, helping you deliver smarter marketing.

How we can help

Our products, which can be tailored to the leisure industry, will improve the efficiency and effectiveness of database administration by:


Single customer view

Accurate customer information is vital to building valuable relationships, and data integrity is the key to building a complete view of your customers over time.

Collect accurate contact data

Whether it is for ticket selling or membership sign-up, QAS Pro and QAS Pro Web allow accurate capture of address data over the phone, in written form, face-to-face or via your website.
This means:

  • 80% less key strokes required to record a contacts full address
  • departments minimise inaccuracies and duplicates

Keep data clean

QAS Batch gives the confidence that data shared between departments is standardised, complete and up to date. This ensures valuable marketing budget and time are not wasted contacting people who can't or won't respond.

Validate your emails

Get email addresses right from the start with QAS Email Validate. This facilitates:

  • higher form completion rates
  • accurate email marketing of special offers or promotions

Prevent duplicate customer records

QAS Unify is a de-duplication tool which allows you to remove duplicate contact records in bulk.
De-duplication tools will:

  • let you work towards a single customer view
  • ensure accurate decision making
  • avoid wasted costs

Global software partners

Experian QAS works with global software providers and systems integrators to deliver the accurate collection, maintenance and enhancement of contact data.

View our list of global partners



Customer testimonial from the leisure industry

"When we were selecting a software partner, Experian QAS won hands down in terms of technical support, professionalism and service."

We can now be confident that the tickets we issue will reach the right person at the right address. We have also seen a 7% uplift in data quality since using QAS Batch, with 97% of the records now being accurate enough to mail to."

Mike Fountain, Marketing Database Manager, Leger Holidays.


Resources for smarter marketing

  • Download our QAS for Leisure brochure 'Is your contact database accurate and up to date?'

    Download PDF 3.3 MB

  • To see our products in action, visit our product demonstration page.
  • Dirty data costs money. Calculate how much you could save, visit our Savings calculators resources page.
  • Building a ROI case? Have a look at our Useful statistics page
  • Read about our Professional services page to see how we can help build bespoke solutions for your needs.